Archives for month: June, 2012

Your Car Makes you Sexy and You Know It!

More than a third of Canadians report driving a sexy car makes them feel more attractive

TORONTO, May 23, 2012 /CNW/ – Step aside chocolates and oysters, a new survey reveals the car may be our new aphrodisiac.  More than one in three Canadians (36 percent), including almost 40 percent of women and close to 50 percent of young Canadians under 35 report driving a sexy car makes them feel more attractive.

Findings from the new study were released today, and came from The CarCourting Report, commissioned by autoTRADER.ca and conducted among Angus Reid Forum panel members across Canada.

“Canadians really didn’t hold back in this study, showing us that although choosing a car might seem like a wholly rational decision, emotion and even social implications are a major influence on Canadian car buyers,” said Ian MacDonald, Director of Marketing, Trader Corporation.  “We discovered that people not only judge others on the type of car they drive, they also internalize their choices – cars appear to be a key part of how we identify ourselves personally.”

When it comes to finding the true love of our lives in automobiles, sadly, this country falls short.  More than 7 in 10 Canadians polled (71 percent) said they were not in love with their current ride.  But by no means are we a country of quitters! When it comes to courting cars, the majority of Canadians (58 percent) report being polygamists – admitting they would test drive many different makes and models before settling on the car they like best.  AutoTRADER.ca’s new autoLYZER app may help them curb those wild ways, by narrowing down their selection process, so they can ultimately unite with their true automobile love.

Read the full article here.